Mobycool

Falling in love with a mascot isn’t all that improbable. No more, in any case, than being taken hostage by the ancestors of a blond Chinese woman. And if roller derby is merely a pretext for indulging the perfectionist rages of a 1990 sweatshirt, plunging one’s head into a brand-new MOBYCOOL fridge can sometimes seem undeniably relevant. A patchwork of observations about the Americas from the lucid and biting perspective of Generation Y, this text—written in urgency—nevertheless issues a call for tenderness. In the performative style developed by the Montreal company Système Kangourou, MOBYCOOL offers an interdisciplinary theatre experience where spoken word jostles with imagery in a chaotic hijacking of American kitsch and artistic codes. A reflection on consumer society, the obsession with pleasure, and the loss of symbolism, this scathing slideshow of the Americas blends the world of rock stars with that of washing machines.